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What Is Life Coaching

What is Life Coaching

You don’t get to choose how you’re going to die or when. You can only decide how you’re going to live”

Joan Baez

Life coaching in laymen terms is a process of helping people move from their current situation to where they want or need to get to.

Life coaching is a practical, positive way for any person or business to gain clarity on what it is they don’t particularly like about themselves or their business and changing it for the better with the help encouragement and guidance from a coach. Coaching is not an event it is a process which must be maintained through the building of relationships with others, it’s a partnership designed to make use of the knowledge, information, synergy, and the talents that people bring to the problem solving process.


Coaching clients come from across all walks of life and are quite unique in their needs, priorities and desires. The aim of the coach is to establish and create a partnership that helps the client maximise their full potential in either their personal or business lives.

Coaching requires:

Effective two-way communication and dialogue

Courage to address difficult issues and to also engage others in growth opportunities

A keen focus on performance and in the achievement of results

Observation on performance and achieving results


Life coaching is a professional and personal relationship between two otherwise unconnected people, and relies heavily on the building of a special relationship between coach and client designed and managed by the coach. The roll of the coach is to stimulate new ways of thinking for the individual and to challenge their existing thinking and thoughts by motivating the client into new ways of thinking for solutions to problems through independent thinking and analyses.

The important point on the coaching process is that a life coach will not improve the clients life for them; however the coach will help and advise the client on how to decide and to act, the coach will be able to help the client overcome any deep seated apathy that is currently holding them back by helping the individual convert dreams into realities and self doubt into self belief.

The coach will help the client set compelling strong achievable goals, develop a clear action plan to achieve those goals and to also hold the client accountable should they deviate on the agreed actions. This is done through helping the client to understand why their lives or business is in the state that it is in, and for the client to be clear on what it is they want to achieve or overcome.

Is coaching for me? In a nutshell yes, coaching is for anyone of any age or background who really wants to change their lives or business for the better. Consider this if you really desire for change in your personal or business life but are constantly putting off doing something about it, how are you going to feel in say the next 5, 10, or 15 years if you haven’t done anything about it and you knew you should of done something but never did, how would that make you feel.

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